We asked MCoBeauty to explain how they dupe cosmetics. They gave us a step-by-step guide
Australian cosmetics giant MCoBeauty has attracted global attention for its strikingly similar beauty dupes, but the company has kept the details of its product development process out of the spotlight — until now.
'Is this really ethical?' Iris sees her product being copied weekly, but she can't afford to do anything about it
Small beauty entrepreneurs say they are struggling to stop copies of their cosmetics being released because they don't have the legal budgets to fight big companies that are self-confessed dupers.
In the makeup world, there's a fine line between duping and being sued. MCoBeauty found out the hard way
Australian cosmetics company MCoBeauty has become a multi-million-dollar business by "duping" popular beauty products. But its success hasn't been without controversy, after pushing the boundaries of the law too far in the past.
With the rise of ecommerce websites, kids' toyshops may become a thing of the past
While international ecommerce offers cheap prices, there are fears the online giants are contributing to a culture of over-consumption by shoppers — and killing off traditional toy stores.
Thousands of people are being funnelled into a multi-level marketing scheme promising 'financial freedom', but there's a cost
Women in regional Australia are being funnelled into a multi-level marketing scheme promising a "multiple-six-figure business online" — but the "freedom" they seek comes at a cost.
After 90 years this family-owned shop has closed its doors. The owner says online shopping has taken its toll
Simpson Shoes was established more than 90 years ago. But after three generations, Craig Simpson has closed its doors. He sees no future in independent retail, saying online shopping has taken over.
From Moe to Paris, Emily's stilettos are stepping out on catwalks around the world
This 26-year-old fashion designer from Moe is making a name for herself on the catwalks of Paris after working two jobs as a teenager at Kmart and KFC.
Mystery of missing shipwreck bell solved as rare maritime relic resurfaces on Facebook
The bell of the SS Tyalgum will sound again across the Tweed River, 85 years after the vessel foundered on the notorious bar crossing.
'Now I shop less than ever': A fashion photographer on becoming a more sustainable shopper
Liz Sunshine spends more time thinking about the way we dress than most. But her shopping advice is simple: "Slow down."
Cashback apps boast millions of Australian users. But what price are you willing to pay for 'free' money?
Viona is a cashback app user who has earned hundreds of dollars in cashback, but consumer advocacy group CHOICE is warning of privacy and personal data collection concerns.
The rise of Temu and Shein in Australia is the result of 'a perfect storm'. Are they here to stay?
The cost-of-living crisis has seen Shein and Temu become major players in online retail, but their meteoric rise comes at the expense of local businesses. Is this the end of e-commerce as we know it, or could these brands crash and burn?
Thousands of people have been affected by a jump in credential stuffing attacks. Here's how to tell if you're affected
Credential stuffing has long been used as a form of cyber crime, but a recent rise in attacks has affected thousands of Australians. Here's what credential stuffing is, how it works, and how you can protect yourself.
Typing in your details when shopping online might be a pain, but cybersecurity experts say it's a small price to pay
Some of The Iconic's customers have been caught out by the aftershocks of a "credential stuffing" attack, but a cybersecurity expert says common shortcuts have put shoppers at greater risk without them knowing.
A basic security failure from The Iconic has put millions of its customers at risk of being defrauded
Online retailer The Iconic has failed to provide basic security measures to verify its customers' payment details when placing an order, putting its 2.1 million customers at risk of being defrauded, cybersecurity experts say
The Iconic online retailer faces customer fury over fraudulent transactions
Online retailer The Iconic has vowed to refund customers who have been left out of pocket by thousands of dollars after their accounts were compromised and fraudulent orders were made without their permission.
Can antiques stores survive the rise of online marketplaces — or will they become relics of the past?
As a much-loved regional Victorian vintage store closes its doors for the last time, its owner urges shoppers to support other antique shops amid the rising popularity of online marketplaces.
Health professionals warn the expensive skincare products your tween wants for Christmas could be harming them
Social media "skinfluencers" selling the promise of dewy skin are driving tween and teenage interest in expensive skincare products, but experts warn pursuing the kind of perfection seen online can have long-lasting consequences.
These are the tricks advertisers use to fake sustainable products
Does a product wrapped in earthy beige make you feel it must be environmentally responsible? New research shows how easy it is for marketers to imply their products are "sustainable" without necessarily backing it up.
Scam shopping sites have raked in $500,000 this year. Here's how to spot them on Black Friday
Scammers are creating fake websites that replicate popular brands during Black Friday sales, but experts say paying attention to red flags can help you avoid getting caught out.
This year's Black Friday sales are set to break retail records, but it could lead to a 'penny-pinching' Christmas
Black Friday and Cyber Monday sales are expected to account for more than a quarter of all holiday purchases this year. But economists are predicting a "penny-pinching" Christmas as interest rates stay higher for longer.
Ever experienced Black Friday FOMO? Here's how to outsmart the psychological trap
While there are good deals available on Black Friday, it's important to be on alert for strategies retailers use to get you to open your wallet and spend your hard-earned cash.
'I want it now': How the Veruca Salt effect makes online shopping less sustainable
As Australians draw up their Christmas lists, more are choosing to shop online than ever before. But is it better for the environment to buy online or from a shop?
Sarah does 90 per cent of her grocery shopping online — but she's not checking out at the big supermarkets
Thousands of Australians opted to do their grocery shopping online during the pandemic, but plenty are yet to return to shopping in store as they try to get the most bang for their buck amid the high cost of living.
Rainbow quit her job to become a full-time social media influencer and now earns up to $20,000 a month
As China's economy remains in the doldrums, more and more young people see social media influencer as a legitimate career option, but experts question the industry's sustainability.